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You are here: Understanding Segments, Subscribers, Audience Members

Engagement

Volt MX Foundry Engagement Services Console includes three broad sections: Overview, Engagement, and Settings. The Engagement section includes Campaign, Events, Adhoc, Segments, and Location.

A campaign pertains to specific activities designed to promote a service. For example, a marketing campaign can include the promotion of a product through different channels (push notifications, SMS, and emails). A segment is obtained from the different condition sets based on a user’s attributes. A campaign can have a number of segments to send messages to the users associated with a segment. All users associated with a segment can have common needs. Under Adhoc, you can configure and send push messages, email messages, SMS, and pass messages.

An event contains a message description and is sent through a channel (push notification, or email, or SMS, or pass) to the users. Under Location, you can select a geographic point by using latitude and longitude information and create a virtual border around that point. A notification is sent when a device enters or exits the specified border.

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